When will they announce super bowl halftime show 2027

As of 13 October 2026, the NFL and Apple Music have yet to officially announce the headlining performer for the Super Bowl LXI halftime show, which is scheduled to take place on 14 February 2027 at SoFi Stadium in Inglewood, California. Historically, the league typically reveals the halftime show artist between late September and early October; however, the timeline has occasionally shifted into late autumn depending on negotiations and production schedules. Industry insiders suggest that the announcement is imminent, as the NFL aims to maximize promotional lead time for the global broadcast. While various high-profile artists have been linked to the performance through speculative reports and social media rumors, no official confirmation has been released by the league or its corporate partners. Fans and media outlets remain on high alert for a formal press release, which is expected to be distributed across official NFL digital channels in the coming weeks. The selection process remains highly secretive, focusing on artists with significant cultural impact and a catalog suitable for the massive scale of the Super Bowl stage.