Burger king hello kitty 2026

On 15 October 2026, Burger King officially announced a worldwide partnership with Sanrio to celebrate the iconic Hello Kitty brand. The campaign, which began rolling out in participating restaurants globally this week, features a limited-edition menu and an exclusive collection of collectible toys. The centerpiece of the promotion is the "Hello Kitty Strawberry Dream" meal, which includes a specially branded burger wrapper, a strawberry-infused dipping sauce, and a themed dessert. Beyond the food offerings, the collaboration introduces a series of six unique Hello Kitty figurines dressed in Burger King-themed uniforms, available with the purchase of a King Jr. Meal. Digital integration is a major component of this 2026 initiative, as customers can scan QR codes on their packaging to unlock augmented reality experiences and exclusive digital rewards within the Burger King mobile application. Company executives stated that this partnership aims to bridge generational gaps, appealing to both long-time collectors and younger fans. The promotion is scheduled to run through the end of November 2026, with limited stock expected to sell out quickly in major urban markets.